Frequently Asked Questions

Tell me more about Joro.

Joro harnesses the collective power of people to tackle the climate crisis, starting with the emissions from their own spending. 

With our mobile app, track the emissions of everything you buy, by connecting your credit or debit cards. Go net zero with a personalized subscription to a basket of high-impact carbon offset projects that Joro’s expert team curates for you. 

Furthermore, get practical guides and insights to reduce your emissions through daily action, and amplify your impact through community. By making visible the collective power of individuals, Joro enables us to have impact at scale.

What impact have Joro users had so far?

In 2021, the Joro community lowered our collective emissions by 21%. To put that in perspective, if everyone in the U.S. did that, we'd have an impact like taking every car off the road and shutting down 40% of coal plants.

Who is behind Joro?

We’re a small, passionate team headquartered in Oakland, CA. We want to help people tap into the power of their spending to influence companies and governments to take faster action on climate change.

Our founder, Sanchali Pal, started Joro in 2019 after her own journey of trying to live more sustainably but finding it hard to know where to start. Our team brings deep experience from companies like Tesla, Stitch Fix, Strava, Axios, and Dave.

Joro has raised $3.5 million in seed funding. We’re funded by climate investors like Amasia and Baruch Future Ventures; founders of lifestyle apps Headspace, Fitbit, and Candy Crush; and Sequoia Capital. We got our initial starting capital in grants from Harvard and MIT.

How does Joro calculate my footprint?

Joro calculates your footprint based on what you buy. For instance, if you spend $10 on a Lyft ride, we estimate your carbon footprint based on the average greenhouse gas emissions per dollar created by rideshares.

We also account for lifestyle differences based on your carbon survey. If you’re a vegetarian, your grocery bill will have a lower footprint per dollar than a meat eater’s; if you live in a zipcode with expensive gasoline, the same bill will have a lighter footprint.

Read about the Joro Carbonizer, our proprietary data tool, to learn how we run your carbon footprint. If you really want to get nerdy, check out our white paper.

Is it safe to connect my cards to Joro?

We use Plaid, the same Bank-Level Security tool that Venmo and other major fintech apps use to connect your card to Joro. We take privacy seriously. We only collect and use data from cards you select, we don’t share your data without your consent, and we never sell your data. Read more in our Privacy Policy.

It’s free to track your footprint based on your spending: we will only charge you if you choose to purchase offsets.

What are carbon offsets?

A carbon offset is created when one metric ton (1000 kg) of greenhouse gas emissions is reduced or removed, and the credit for that carbon is sold to compensate for emissions elsewhere.

We can buy carbon offsets to compensate for our own emissions. But not all carbon offsets are equal. High-quality carbon offsets are verifiable (confirmed by a third party), enforceable (recorded to ensure they can only be claimed once), additional (wouldn’t have happened otherwise), permanent (hard to reverse), and transparent (well documented). 

At Joro, we also believe offsets should contribute to a more just and sustainable world, so we also look at efficiency (low overhead costs), scalability (can contribute meaningfully to climate targets), catalytic potential (advances innovative approaches), environmental benefits (impact on local ecosystems), and community benefits (support for local communities).

How are Joro’s offsets different from others?

With Joro, you support high-impact projects that reduce or remove carbon around the world, backed by evidence and analysis. Our approach differs in three key ways:

It’s personalized. Traditional, flat-fee offset subscriptions can pose challenges if they are seen as a “license to pollute.” Joro’s personalized Net Zero subscription rewards you for living lighter. By offsetting exactly what you buy, get a lower offset fee when you emit less.

It’s rigorous and prioritizes environmental justice. Our team of experts meticulously evaluates and monitors projects so you don’t have to. In 2021, we evaluated over 24 top offset providers and selected 6. Read more about how we select projects.

It’s diversified. No offset is perfect: each one has a different risk and impact profile. That’s why we curate a portfolio of offsets that balance risk and impact, aligned with the Oxford Offsetting Principles to achieve net zero emissions by 2050. Learn more about how we construct the portfolio and our projects.

How does Joro make money?

We take a 17% transaction fee on offset purchases to cover the costs of the evaluation and monitoring work we do, which is currently very time intensive. Over time, we aim to reduce this fee as our process becomes more efficient and repeatable.

Aren’t companies and governments responsible for the climate crisis? Why focus on people?

Companies and governments have critical roles to play in tackling the climate crisis. We need bold action in boardrooms and in the halls of Congress. 

But policymakers and CEOs are responsive to citizens and customers. No, we’re not a silver bullet. But we’re not powerless either. In 2018, the landmark UN Special Report on Global Warming of 1.5C clearly identified that consumers’ ability to make changes to how we travel, eat, power our homes, and consume will be a key determinant of whether we can achieve a 50% reduction in emissions in the next 10 years.

Consumer choices influence over 65% of global greenhouse gas emissions (Ivanova et al., 2016). Research shows that an average person can reduce their emissions by 5-25%, especially if they receive real-time information on their carbon footprint (Jones and Kammen, 2011) (Moran et al, 2018).