Grassroots Carbon

Soil carbon removal marketplace


Texas and Midwest, USA

Carbon removal




Soil is a large, natural carbon sink, holding three times the amount of carbon currently in the atmosphere. However, since inventing agriculture, people have reduced the carbon content of cultivated soils by 50-70%. When farmers use regenerative farming practices to store carbon from the atmosphere in the earth, they restore nature’s carbon cycle and boost soil health. Project Drawdown estimates that regenerative annual cropping can sequester 14.52-22.27 gigatons of CO2e between 2020 and 2050. Learn more about soil offsets in our Soil 101 Primer.


Grassroots Carbon

Grassroots Carbon is a public benefit company that provides certified soil carbon storage credits. They work with ranchers and farmers using regenerative farming practices that help the soil capture more carbon. Their goal is to create the most scientifically rigorous and rancher-friendly soil carbon credit possible. To do so, they follow the bCarbon standard to certify their projects. They also support ranchers’ switch to regenerative practices by helping them access necessary upfront capital.

Our evaluation

The science of soil carbon measurement is relatively new and still being developed. We picked Grassroots Carbon because of their dedication to the scientific rigor and transparency of their methodology. The bCarbon standard, used by all their projects, relies only on direct measurement of soil carbon, rather than models.

The Joro community is supporting projects that work with local communities primarily in Texas, but also in Nebraska, South Dakota, and Kansas. 








Verifiability Medium-High 3
Enforceability Medium 4
Permanence 10-15 years 2
Additionality Medium 3
Transparency Medium 3




Efficiency Medium-High 3
Scalability High 4
Catalytic Potential Medium 3
Ecosystem Benefits High 4
Community Benefits High 4

Joro community's impact

The Joro community started supporting Grassroots Carbon in 2021. Our initial purchase will be certified and delivered by early 2022. We will be purchasing credits from a cohort of landowners in Texas, as well as some farmers in northern states. These cohorts of landowners are generally a healthy mix of those who are new to regenerative practices and those who have been doing it for some time.