The Joro community started supporting Nori in 2020. The first farmer the Joro community supported, Trey Hill, owner of Harborview Farms in Maryland, shared this note:
“On the ground, your purchase of carbon credits is a tangible investment that provides my team at Harborview with the tools and technology we need to maintain the way we farm. The extra budget might buy extra seeds for a new, pollinator-friendly cover crop mix, plating attachments or other innovative equipment. And that practical support doesn’t go unnoticed. For other, more traditional farmers, it’s a real incentive to change their ways as well.”
The Joro community has also supported Garrett Land and Cattle in Iowa, and is now supporting the farm of Adam and Levi Ullrich in Carroll County & Ida Country, Iowa. The Ullrich Family farm is adjacent to Garrett Land and Cattle, and decided to come online on the Nori Marketplace as a direct result of the demand from the Joro community and other buyers like us. This is a clear example of how early capital from the Joro community helped to create a demonstration effect for more supply of carbon credits to come online, a promising signal of financial additionality.